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How to develop a web marketing strategy in dentistry
Dental Clinic Marketing

How to develop a web marketing strategy in dentistry

19 August 2016   —   par Karine Bréard

Beyond an up-to-date website, it’s important to have an effective and efficient Web marketing strategy to achieve your marketing goals like standing out from other dentists and maximize your income .

The patient uses different sources and tools to choose a dental clinic. Here are some things dentists should be looking for to improve their web marketing strategy:

  1. Content : Including dentistry blogs, eye-catching photos, inviting videos, etc.
  2. Social networks : To reach their target audience wherever they are in the world.
  3. Mobility (smartphones and tablets): We are in the era of multi-screens. People are abandoning their computers and turning to their mobile devices. If you are not there, you miss the boat!
  4. Customization : Stand out from others. Show what makes you unique. Build your brand.
  5. Graphic design, design and ergonomics : Harmonize your website to make it fun and easy to navigate.
  6. Priority markets, themes and customer segments : Marketing strategy and planning are essential to reach, convert and retain customers.

How to use these points to build an Inbound marketing strategy?

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