The dental environment is very competitive and getting new quality patients at a reasonable cost is a challenge. Know that you must measure all the steps of your processes. Both in the clinic and at the marketing level to determine the real cost and to allow realistic growth.
Now, what about the advertising budget for dentists to put in?
Super growth strategy or clinic startup If you are in the start-up or launch phase of a new service you will probably have to invest more in it. It is not uncommon to see new clinics investing between 5% and 7% of the expected gross revenue from their sales in marketing. We are talking here about an accelerated growth budget.
GROWING strong> If, on the other hand, you are in a period of growth, you must not skimp on the means either. It’s time to make you see by your patients. In general, in the growth period, dentists and orthodontists will invest between 4% and 5% of the expected gross revenue for their marketing solutions. We are talking about a growth budget here.
YOUR CLINIC IS PROSPERIALLY WELL Even if your clinic is fine, you must continue to show your patients that you are a leader. It will therefore be important to keep a budget of between 2% and 3% of gross revenue to maintain your marketing campaign. We are talking about a maintenance budget here.
The marketing of a company is not built 1 to 3 months. Do not try to do everything at the same time. A good marketing strategy is built over several years, step by step, with strategic revision every year. Also remember that marketing is a development process that starts from the birth of a company or the design of a product and never ends!