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3 smart tactics to increase your patient numbers
Dental Clinic Marketing

3 smart tactics to increase your patient numbers

13 October 2016   —   par Karine Bréard

New patients, it is anything but easy to generate new patients. The purpose of creating a website is to present our specializations, to convince patients to buy our services . This is the simplest way a website should work. However, those who wish to stand out must use a little more imagination. One way could be through the use of psychology and some nice words, but for those who would prefer to use other strategies, here are 4 tactics that have proven effective in increasing the number of patients on the Internet

1. Capture customer information just before they leave your website

Did you know that 99% of users who visit your website for the first time have, in fact, no intention of making a purchase? You can either accept this statistic and hope that those they come back another time to place an order or you can use this little trick:

A message that offers a last offer can be added to your site to convert users into “leads” as they prepare to leave your store. Some sites use the reverse method by generating a pop-up as soon as a customer enters the site. By offering, for example, the opportunity to take advantage of a future discount, you may have just convinced them to leave you their contact information. If they were interested enough to visit your website the first time, a potential discount should convince them to come back a second time to complete a purchase.

2. Social Media
Are you sure you’re using social media the right way? And if you could keep an eye in real time on what people are saying about your company and about your products on all social networks at the same time? With very affordable tools, like Hootsuite , you can see and manage all interactions in one place.

This will not only save you a lot of time, but you will also be able to seize every opportunity to interact with your customers. Use this feature to provide exceptional customer service. And if you want to have a little fun, take the time to answer even the most ridiculous comments with your own touch of humor. Your customers will appreciate.

3. A / B test

Absolutely everything, everything, everything on your website can be tested for improvement. This includes images, titles, product descriptions and design. Even if you believe that sales are already doing well with the current site, there is still a lot of room for improvement.

Before changing everything on your site, take the time to create a plan of attack. If you change everything at the same time, it will be impossible to identify what works and what does not work. Take the time to segment each part of your site and test for at least two weeks, to accumulate enough information to make informed decisions . You could test an element of your site every two weeks and find further improvements in the next year.

As you can see, these tools allow you to go much further than just offering your products and taking payments. If you’ve tested some of these tactics, let us know how they worked for you.

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